

20th Century Fox Film Corp./Courtesy Everett Collection The marquee at the Rivoli theater in Times Square, New York City, 1933. The Great Depression, lamented an exhibitor, had left most theaters in the United States “places where tickets were mostly kept not sold.” That made it “the worst year financially in the history of pictures,” but only until 1932, which then took the title for “the industry’s sickest year.” 1933? All that could be seen was a box office landscape of “Stygian blackness.” The decline was precipitous, steady and seemingly irreversible. When the crash hit, it was left cold-cocked by what industry veterans called “its first real churning in the economic maelstrom.”įrom a jazz age high of more than 100 million loyal moviegoers a week in a population of roughly 120 million, Variety estimated in 1931 that average theater attendance had plunged to 65 million by 1931, a drop of 40 percent. Since the days of the nickelodeon, the motion picture industry had considered itself immune from the normal cycles of boom and bust. (“The Great Depression ruled our home,” a fellow baby boomer once remarked to me.)įor Hollywood, the swiftness of the descent into hard times proved especially wrenching. Twenty-five percent unemployment, no safety net, widespread hunger and hopelessness - a soul-crushing trauma that scarred the psyche of the greatest generation more than World War II. Of course, the economic catastrophe of the Great Depression was the main cause of the rush to the exists, a prolonged convalescence for which not even FDR could fast-track a vaccine.
#MARQUEE MOVIES MOVIE#
Find fresh, locally-sourced foods, explore the handmade crafts and products from local pop-up vendors, learn about community resources, demos and more.What Studio Franchises Can Learn From the Rise, Fall and Rise of the Westernīy way of perspective and maybe solace, it is worth remembering that the present emergency is not the first time that exhibitors have been beset by a sickening plague and a hot new media rival. In the nadir of the Great Depression, a flatlined economy and the siren call of radio had audiences deserting theaters in droves. It was the movie house version of a bank run, only the customers were running away from the venues. The City of San Antonio World Heritage Office and its partners present the annual Farmers & Artisans Market. The Mission Marquee Plaza season begins in March with great opportunities throughout the year to join in on the fun! Bring your family and friends to share the experience of culture, art, education and fun on these historic grounds.

The City of San Antonio’s World Heritage Office’s goal is to celebrate, promote and connect the community. Our grounds are pet friendly and on-site parking is available. Visitors are encouraged to bring lawn chairs, blankets and snacks to enjoy during the movie.
#MARQUEE MOVIES SERIES#
The City of San Antonio World Heritage Office presents the annual Outdoor Family Film Series at Mission Marquee Plaza! Join us for a FREE family-friendly evening including: entertainment, food trucks, and a showing of a featured film on the original jumbo screen.
